If you read and/or listen to a lot of business advice, the general idea is to do more.
Not to say this is wrong (necessarily), but the main issue is that we don’t have enough time and/or focus to properly do what we’re already supposed to be doing.
So before adding more stuff to your to-do list, figure out what you’re going to add to your not-to-do list.
So where are you spending time and/or energy that’s not worthwhile?
Some possible places…
- Your messaging isn’t tight, so you waste a bunch of time talking to people who aren’t good fits. This is the biggest issue for most folks.
- Too much inbound stuff. I can’t tell you how I end up with so many newsletters in my mailbox. I swear I unsubscribed from more newsletters than I subscribe to, but somehow I keep getting more and more emails, in-mails, etc. AI of course is making this worse. Still, it might be a good time to remove yourself from whatever lists you can, if they are not actually making your life better.
- Is your website actually up to date with your current messaging and answering the questions prospects have? This process will never end, but you can help people understand more before they have to talk to you.
- AI is a dangerous drug, but it can make some things a lot easier. Are there things you’re taking a lot of time on now or need a VA to do for you? For example, translating a Zoom chat log of contact info into a CSV file has been a game changer for me (although you can now just paste the file directly into Mimiran).
- Make it easier for people to say no, and even start saying “no” for them.