“Content Marketing” is all the rage these days, and with good reason. Rather than the traditional approach of filling web pages with meaningless corporate jargon about how awesome you are, why not provide some actual value to the visitor, right? … Read More
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The Hero’s Journey
I spend a lot of time here on the 2 most important rules for proposals, which is really a version of The Hero’s Journey in short form: A proposal is a story, not a brochure. The hero of the story … Read More
Great companies use Mimiran
Turn Your Website into a Lead Engine Mimiran turns your site into a lead generation engine. Tired of the unpredictable nature of referrals? Mimiran helps you use your expertise to turn more visitors into leads. “I went to a lot … Read More
Fill in the Blank Consulting Hero Proposal Template
Everything you need to create and close a compelling proposal A great proposal is a story, not a brochure. Use this template to make it easy to fill in the story. Using this template, small business owners have in some … Read More
Managed Services ROI Calculator
How much money are your prospects losing? Invite them to find out for themselves with this ROI calculator. (You can offer your own version on your site with Mimiran.)
Will the end of the movie business end your business?
In my last post, I made the seemingly preposterous claim that every business is a media business. Some people agreed, some people disagreed, but the hypothesis definitely caught people’s attention. So, it might be worth asking, what’s happening with the … Read More
Update Lead Capture Widgets for Asynchronous Javascript
The old Lead Capture Widgets have a drawback– synchronous Javascript that can slow down the page loading time for your visitors (and for Google). Fortunately, those Widgets now offer asynchronous Javascript, do your page loads without having to wait on … Read More
How do I save content as a template? Or copy a template?
You can save an existing proposal or lead magnet as a template. This is helpful if you make substantial modifications to a template in a particular case, and then you think this would be useful as a template in it’s … Read More