If you’re in the software industry, don’t miss SaaS University in Dallas, January 26-28. With over 30 sessions, this event provides the best opportunity for folks in the SaaS community to learn, share, and network. Get early bird pricing through … Read More
Search Results for 26
What other fees can airlines charge?
Bitten by rising fuel costs and a weak economy, airlines are struggling. Naturally, they have turned to their creative pricing departments to design new fees. These fees include checking bags, water, and the extra leg room in exit row seats. … Read More
Wholesale Prices Make Biggest Jump in 27 Years
The US Producer Price Index rose 9.8% for finished goods for the 12 month period ending in July, the largest jump in 27 years. Businesses are stuck between the rock of rising costs and the hard place of weakening spending. … Read More
Choosing the right pricing metric
So much of pricing is about choosing the right metric. In other words, the dollars per what? Gasoline is priced in dollars per gallon (or per half gallon in some cases where the pumps can’t display prices above $3.999– how … Read More
In Luxury Goods, Price is Part of the Value
Luxury vendors have long known that high price is part of their appeal. Not the price per se, but the exclusivity that comes with it. Like a peacock’s tail, the conspicuous consumption of goods that lack any practical purpose is … Read More
Price Segmentation
Outside of work, when people learn what I do for a living, I tend to get one of two responses. Most likely, people nod politely while looking for exits. Or, they tell me “we sell widgets, and I know we’re … Read More
Aiming the pricing dagger at a competitor’s heart
Last fall, Wal-Mart cut the price on a Panasonic 42-inch flat screen TV below $1000. Pushing through this “magic” price-point set of a wave of price drops across the electronics retailing industry, destroying a lot of the profits in a … Read More
Pricing for “No”
Many people price to hear “yes.” They do not want to encounter price objections, so it’s simply easier to set a low price. This is a dangerous practice for any business, but it’s particularly acute for small businesses with little … Read More
Airlines Try Again for Price Increase
With passenger loads up, major US airlines are again trying to push through a small fare increase. We noted a failed attempt at a price increase back in August, when oil prices were higher, but important business traffic was probably … Read More