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Sorry If I’ve Lost Any Comments

I’ve been trying to streamline the commenting system, and I think most comments from the old system have been preserved, but if I’ve missed any, particularly if you asked questions, please let me know.

Your Thoughts on the Tyranny of Averages

One of things that’s struck me lately is how much we rely on “averages”, and how misleading those averages can be. I’d love to get your comments on this (anonymous is fine). The power of averages is that they can … Read More

Yield Management at the Cinema Takes a Small Step Forward

Movie showings are a lot like airplane flights– revenue comes from putting people in seats, and if you don’t have someone in a seat for the movie, you’ve missed out on that revenue opportunity forever. In other words, it’s a … Read More

Ford Does Conjoint Analysis Online

After giving Ford a hard time in my previous post, I’m happy to report that they’ve also been doing some innovative pricing research. According to The Car Connection, the pre-launch site for the upcoming Fusion model included randomized base and … Read More

Big 3 Auto Makers Sell Price– Toyota Continues to Sell Cars

Ford and (Daimler)Chrysler matched GM’s “Employee Pricing For All” program with similar programs of their own. GM’s sales surged 41% in June, thanks to the new pricing program. I have two main thoughts about this. First, if you have to … Read More

Oracle Acquires Pricing Firm

Oracle announced that it will buy ProfitLogic, a retail price optimization software vendor for undisclosed terms. The addition of ProfitLogic will provide an interesting edge as no other large suite vendor offers price optimization capabilities. The buy comes on the … Read More

Anyone at PriceX?

I had been planning to attend the Institute for International Research‘s PriceX Conference, going on now in Chicago, but couldn’t make it due to client committments. I’d love to hear about particularly interesting presentations topics or news if anyone has … Read More

Oracle, Intel Tussle Over Software Pricing

If there’s controversy in the enterprise software industry, chances are Oracle is somehow involved. It’s cheaper than advertising, after all. Today, Forbes reported that Intel is still trying to get Oracle to reconsider its dual-core licensing policy, and Oracle is … Read More

Dell Hits Magic Price with $99 Printer

Certain prices have almost magical powers, altering buyers perceptions powerfully enough to play havoc with rational economic theory and smooth demand curves. Dell may have hit one of those prices with its $99 black and white laser printer. This is … Read More

Another Way to Set Prices– Ask Customers to Do It For You

Internet service provider CI Host introduced a “name your own price” program last week, allowing customers to bid on hosting services. CI Host then accepts or rejects the bid. Essentially, you can bid on an existing hosting package, but you … Read More