I recently read a great book by Barry Schwartz called The Paradox of Choice, Why More Is Less, which discusses why Americans have every-increasing choice and material plenty along with increasing rates of depression and dissatisfaction. His basic thesis is … Read More
pricing strategy
Good Fences Make … Good Prices
Slate had an interesting article today about why Starbucks doesn’t advertise its “Short” size. Basically, they create a fence that makes it harder to order the smaller, less profitable (but tastier) drink. As an aside, when Starbucks began, they had … Read More
The Best Pricing Book I’ve Read in a Long Time
I’ve been meaning to write a post about Moneyball for some time now, but I can never find the time to give it the treatment it truly deserves. Finally, I decided that giving it the following treatment is better than … Read More