pricing strategy

Dangerous Pricing Advice

Forbes magazine has some suggestions to help entrepreneurs and small businesses avoid Three Mistakes When Pricing Your Products. The article notes correctly that “Most small companies get pricing wrong.” The three mistakes to avoid: Pricing for the Short-Term Ignoring the … Read More

Why Pricing Is a CFO Priority

Shares of memory maker Sandisk fell by 20% despite higher reported profit, because investors fear that the company does not have the pricing power to sustain those profits. Some folks would say that the memory business is particularly price-sensitive, and … Read More

What’s on the minds of pricing people?

As I prepare to head out to the Fall Conference of the Professional Pricing Society, I’m wondering what do people consider the big issues pricing? Looking at the conference agenda, there has been a clear shift over the past several … Read More

Pricing Quote of the Day

In the middle of a week of temperatures in the 100s, I decided it was time to get some window tint on my car. A prominent sign in the tint shop reads “We have no quarrel with those who charge … Read More

Dell Pitches Simpler Pricing, but Still Has a Way to Go

Following on Dell’s recent announcement about simplifying pricing, I got an email from the Texas computer company telling me: New simplified prices on Inspiron notebooks.The end of system mail-in rebates, the start of a great experience. We’ve listened to what … Read More

Cisco Eyes Major Unbundling

Networking giant Cisco, which has long sold routers, switches, and other network equipment as a bundle of hardware and software, is now looking to unbundle the hardware and software components. In theory, this would allow customers to run Cisco software … Read More

Dell to Slash Promotions, Rebates

Dell’s big announcement on consumer pricing: reducing promotions by 70-80%. This is a good move for Dell, which had developed a sophisticated, but confusing methodology for offering promotions and rebates that changes several times a day. Buying a computer became … Read More

More on the Tyranny of Averages

Last year, we wrote about The Tyranny of Averages (see our publications page for more). Sometimes, however, Bill Amend describes a concept much more elegantly.

Dell to Announce Major Consumer Pricing Change

Dell has planted the P.R. seeds for an annoucement on Thursday about “a major pricing initative” for the consumer and small business segments. Dell sells mainly to larger enterprises, and their repution for customer service and consumer-friendly pricing has taken … Read More

Is Price Discrimination Good for Buyers?

Buyers tend not to like the term “price discrimination”. After all, “discrimination” in the popular lexicon has more to do with prejudice than discernment. And when it comes to pricing, the term immediately makes people think they are paying higher … Read More