There’s a lot of talk about AI replacing and transforming jobs, which has some kernels of truth alongside a whole lot of AI-hype. It’s hard to throw an AI-generated rock without hitting a newly minted “AI Expert” or “AI Strategist”. … Read More
marketing
Selling a Porsche to a Honda Buyer
“It’s even smaller than I pictured, but I guess I can make it work. How much is it?” “$195,000.” “What? But the Honda I’m looking at is $30,000.” “Well, that’s a very different vehicle.” “I know. It has more room, … Read More
Thank you for your timely message
I didn’t even realize how badly I needed your solution until I got your cold outreach message. Even though I have a council of advisors, a wonderful network of people who often give me rather unvarnished advice, plus Google and … Read More
You don’t have time for bad referrals
One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals. We looked at a couple of hypothetical scenarios– one produced $75K in revenue with … Read More
Why did you start your business?
I started my consulting business because I was young and thought I could work half the year and travel half the year. (This was not an accurate prediction.) I also thought that if I didn’t try it then, I’d never … Read More
The dreaded vacation?
As a solo consultant, it’s easy to burn out. So many balls in the air, and all on you to keep them from crashing. Of course, you’d like to take a vacation. But is it really a vacation if you’re … Read More
Why most consultants need fewer leads
The number one complaint I hear from solo consultants is that they need more leads– whether from their website, referrals, ads, speaking, etc. Who wouldn’t want more leads? The problem with focusing on quantity is that you create more (unpaid) … Read More
Create a Client Referral Engine
So many solo consultants rely on referrals, but don’t have a system in place to generate them consistently. (Can you imagine how silly a consultant would have to be to run his business this way?!?) If you’d like to learn … Read More
The Simple Sales and Marketing Audit for Solo Consultants
The vast majority of solo consultants I encounter want more leads, and they invest a lot of time, money, and energy to get those leads, usually with disappointing results. They go through the “Cycle of Doom” (see below), or so … Read More