I was listening to Seth Godin’s Q&A session on The Tim Ferriss Show, and I recommend you listen to the whole thing, but the first question was, “what’s the biggest mistake marketers make?” Godin said (and I paraphrase, I was … Read More
lead generation
Off to See the Wizard: Do you hate talking to prospects?
When prospects visit your site and ask you to engage with them, do you make it hard? Do you act like you hate talking to prospects? (If you haven’t seen it, yet, you may want to check the last post … Read More
Respond Quickly to Web Leads (or Lose Deals)
How critical it is to respond to web leads quickly? I may sound like a broken record, but research from InsideSales.com and Harvard Business Review indicates that if you can respond within 1 hour, you get 60X more conversations than … Read More
Landing Page Grader: Free Consulting Page Review
I’ve talked before about why most consulting websites are terrible. (Sad, true, and I’ve been guilty of it all– that’s how I know.) So I wanted to offer people a simple, easy, free landing page grader to help fix some … Read More
Why AdWords Aren’t Working for You: Your Website is Closed
Google’s AdWords platform is the most powerful, effective advertising platform ever. Entire businesses rise and fall based on their ability to optimize customer acquisition costs through AdWords. AdWords is especially powerful when visitors can buy right away. If you sell … Read More