AI is the big buzzword, and advances have made it so anyone can get an always on-call, always patient intern. (Here are a few ways I use ChatGPT to help me get contact info into Mimiran.) Now you can paste … Read More
features
Sales and marketing automation vs. organization
There are lots of tools for sales and marketing automation, some quite powerful and effective, in the appropriate situation. But all of these tools will fail if you need to have real relationships and you try to “outsource” your side … Read More
Your Consulting Website Has 1 Job
To get you leads. That’s it. Everything else is just for fun. (A polite way of saying “vanity metrics” or “waste of time”.) Even if you don’t get any leads directly from your consulting website (often a self-fulfilling prophecy), people … Read More
When does a solo consultant need a CRM?
I get this question a lot, sometimes from folks just starting out as a consultant, often as a corporate refugee, and sometimes from folks who have been consulting for a while and maybe even tried a fancy CRM that felt … Read More
You don’t have to be superhuman to be a super connector
When I grow up, I want to be like those awesome people who always seem to be putting the right people together– super connectors. I used to think you had to be some kind of extroverted freak who actually enjoyed … Read More
What’s the best CRM for an independent consultant?
People constantly ask me, “what’s the best CRM for independent consultants?” Actually, they usually don’t even qualify the question that much. They just ask, “what’s the best CRM?” (“CRM” stands for Customer Relationship Management, but most folks use it more … Read More
The (Lack of) Fortune is in the (Lack of) Follow-up
Consulting projects are “considered purchases”, so the (lack of) follow-up is often the determining factor in the purchase decision. The larger the project, the more consideration buyers give (and the more you should give as a consultant– do you really … Read More
Have you tapped into your most powerful marketing asset?
No matter what you have to say about your services, you can never compete with your most powerful marketing asset– your clients’ own stories, in the form of case studies or testimonials. Are you using this asset? Does your website … Read More