Don’t you just love those messages in your inbox that start “I’m so impressed by your work at [Company] and I’d love to connect to find ways to collaborate”? Or: I’m not opposed to advertising. I’m not opposed to getting … Read More
customer segmentation
Ring, ring, your “ideal” client is calling
What do you feel? Excitement? Dread? So much of figuring out your Ideal client profile comes down to this question, because we have a natural tendency to want to broaden the circle to encompass as many people as possible. But … Read More
Cask-strength positioning for solo consultants
AI is all the rage (and what can I say, I find it very helpful), but for many consultants, AI is just making difficult work more streamlined, instead of transforming the nature of the work. What can transform your business** … Read More
Everyone updates the fine print, but what about your website headline?
Happy 2025. Many of you probably updated the copyright notice at the bottom of your website to include the current year. (Although I am not a lawyer of any kind, let alone a copyright lawyer, my understanding is that you … Read More
Small Year-end Solo Consulting Housekeeping Tips
Happy holidays! I hope you’re taking some time away from business to be with family, friends, nature, a good book, etc. But this is also a good time to make some adjustments while you may have a moment. Here are … Read More
What’s your secret?
What do you wish your audience knew that would unlock tremendous value for them? Peter Thiel delves into secrets and contrarianism is his book Zero to One. Thoughts on Peter Thiel and his influence aside, I think he’s onto something … Read More
Do you own your own business, or does it own you?
Most of us start our own business because we want more freedom, more control, more spaciousness to pursue our purpose. Sometimes, though, it seems like the business starts owning us– even more than the corporate jobs we left. It’s hard … Read More
The Olympics, Degree-of-difficulty, and Sales
USA and France played 2 amazing basketball games this weekend– the men’s final on Saturday and the women’s on Sunday, As a basketball fan, it’s great to see the games get competitive, with amazing players from all over the world.My … Read More
Your Consulting Website Has 1 Job
To get you leads. That’s it. Everything else is just for fun. (A polite way of saying “vanity metrics” or “waste of time”.) Even if you don’t get any leads directly from your consulting website (often a self-fulfilling prophecy), people … Read More