conversion

multiply the value of your content

How to Multiply the Value of Your Content

Great content is great. It’s also really hard to produce and who has time for that, anyway? You can take a page from Oprah’s book and multiply the value of your content creation efforts by spreading their impact, or repurposing. … Read More

making it hard to talk to prospects-- how to avoid sales conversations

Off to See the Wizard: Do you hate talking to prospects?

When prospects visit your site and ask you to engage with them, do you make it hard? Do you act like you hate talking to prospects? (If you haven’t seen it, yet, you may want to check the last post … Read More

Why AdWords Aren’t Working for You: Your Website is Closed

Google’s AdWords platform is the most powerful, effective advertising platform ever. Entire businesses rise and fall based on their ability to optimize customer acquisition costs through AdWords. AdWords is especially powerful when visitors can buy right away. If you sell … Read More