When prospects visit your site and ask you to engage with them, do you make it hard? Do you act like you hate talking to prospects? (If you haven’t seen it, yet, you may want to check the last post … Read More
consulting
Does Your Website Keep Buyers Away?
Although we all want to sell more easily, sometimes our website keeps buyers away, acting more like a fortress than a marketplace. Are you making it hard for your customers to buy by keeping prospects away? No, you might insist, … Read More
The Secret to Wrapping up a Project Successfully
Delivering consulting (or other services) projects takes a lot of work, and you always want your client to be happy at the end. However, many firms neglect a critical, implicit part of the project: keeping the client in the loop. Imagine … Read More
What I learned selling services
Like a lot of people who accidentally became consultants, I got started because I was really good at helping companies solve certain kinds of problems that they had trouble solving themselves. Like a lot of people who start consulting companies, I … Read More
Don’t Pitch Your Solution Too Early
You’ve finally scored the big meeting with the dream prospect. They have expressed strong interest in your company and seem like a great fit for your services. As the Very Important Top Officer (wow, she’s actually in the meeting!) kicks … Read More
Enterprise Sales and the Prisoner’s Dilemma
If you’re not familiar with The Prisoner’s Dilemma, it’s an interesting exercise at the heart of game theory. In the dilemma, 2 criminals are imprisoned separately and can’t communicate. The detectives don’t really have enough evidence to convict them on … Read More
Apple Watch, Value, Price, and Frame of Reference
John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which … Read More