I’ve been lucky enough to have a bunch of awesome authors come on Sales for Nerds, and Aaron Ross recently recorded his 2nd interview, for the new edition of From Impossible to Inevitable. I asked if he had any signed … Read More
consulting
Create a Weekly Calendar
If you feel really busy, but by the end of the week you haven’t done the main thing you set out to do on Monday, you may need a weekly calendar. I have to admit, I only started doing this … Read More
Call Mode: An easier way to make sales calls
Most people don’t really enjoy making sales calls. I’ve found that if I’m doing a good job helping prospects, not just selling them, the conversations are easier, more fun, and more productive. But knowing who to call next can be … Read More
Making Sales Call Easier
If there’s one overriding theme beyond the Mimiran product, it’s: “automate around Reuben’s weaknesses.” One of those weaknesses is calling people. I’m getting much, much better, but it’s still not my favorite thing, and I’m still behind where I should … Read More
Creating the Right Lead Magnets for each Stage in the Buyer’s Journey
Your buyers’ journey will determine how you should offer Lead Magnets (pieces of content offered in exchange for email and/or other contact information) to lay out stepping stones to make the journey easier. Put the wrong stone in the wrong … Read More
Nail Your Marketing Message
Who do you help? What’s different about your approach? How can you get this message to resonate with your audience? Try this simple “Mad Libs” style marketing message generator. Just plug in values in the blanks. Play around. See if … Read More
Built to Last?
I just got back from Barcelona (lucky me, I know) and, in addition to enjoying lots of Catalonian food (and wine), I also got to think about time in a different way. Partly, this was being unplugged from my computer, … Read More
Convert Blog Posts to Video
The world seems to be moving to video (does this make me an old man for often preferring text?), but creating video content is harder and more time consuming. But if, as I’ve argued, every company is a media company, … Read More