AI is all the rage (and what can I say, I find it very helpful), but for many consultants, AI is just making difficult work more streamlined, instead of transforming the nature of the work.

What can transform your business** is having powerful positioning to attract the best clients, the ones that are not only eager to work with you, but perceive your value and will do their part of the project.

If you’d like to be able to not only talk about your business in a way that attracts the right folks (and repels folks who shouldn’t be wasting your time), but also empower your referral partners, website, social media, etc to do this for you, join my Cask-strength Positioning Workshop next Thursday. (Register here.)

Disclaimer: it is very unlikely you will “complete” your positioning during the workshop, for reasons we’ll get into, but you will make progress and have a plan to nail your positioning in the next week. (And then you can add AI on top of this.)