Ford and (Daimler)Chrysler matched GM’s “Employee Pricing For All” program with similar programs of their own. GM’s sales surged 41% in June, thanks to the new pricing program. I have two main thoughts about this. First, if you have to … Read More
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Oracle Acquires Pricing Firm
Oracle announced that it will buy ProfitLogic, a retail price optimization software vendor for undisclosed terms. The addition of ProfitLogic will provide an interesting edge as no other large suite vendor offers price optimization capabilities. The buy comes on the … Read More
Why Variable Pricing Fails at the Vending Machines
The New York Times (free registration required) ran a piece on variable pricing today called Why Variable Pricing Fails at the Vending Machines. The article centers on Coca Cola’s infamous proposal to vary vending machine prices with temperature back in … Read More
Anyone at PriceX?
I had been planning to attend the Institute for International Research‘s PriceX Conference, going on now in Chicago, but couldn’t make it due to client committments. I’d love to hear about particularly interesting presentations topics or news if anyone has … Read More
Oracle, Intel Tussle Over Software Pricing
If there’s controversy in the enterprise software industry, chances are Oracle is somehow involved. It’s cheaper than advertising, after all. Today, Forbes reported that Intel is still trying to get Oracle to reconsider its dual-core licensing policy, and Oracle is … Read More
Dell Hits Magic Price with $99 Printer
Certain prices have almost magical powers, altering buyers perceptions powerfully enough to play havoc with rational economic theory and smooth demand curves. Dell may have hit one of those prices with its $99 black and white laser printer. This is … Read More
Another Way to Set Prices– Ask Customers to Do It For You
Internet service provider CI Host introduced a “name your own price” program last week, allowing customers to bid on hosting services. CI Host then accepts or rejects the bid. Essentially, you can bid on an existing hosting package, but you … Read More
GM Continues Price Push
Auto giant GM will be lowering sticker prices for ’06, on the heels of its Employee Pricing for All program. For years, GM was happy to skim off customers who were willing to pay close to sticker price, while offering … Read More
Not a Problem My Clients are Likely to Have
Today’s Dilbert.
More Pricing Charges Against Drug Firms
As I noted earlier, you really need to have your pricing process in order to stay in compliance with the law, especially in healthcare, where the government is spending our tax dollars on medicine. A lot of the violations of … Read More