MarketWatch reported that the cruise giant lost 6% of its value Monday after investors learned of weak pricing ahead. Investors know what drives profits.
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Webinar Recording Available
We mentioned earlier that we were about to do a webinar on Effective Pricing and Value Capture, as part of the FeaturePlan webinar series. The recorded versions (Flash and mp3) are now available online. Oh, and it’s also dugg on … Read More
Automated Price Protection
Many stores offer 30 day price protection. If you buy something and the store lowers the price within 30 days, they’ll refund the difference. The hard part was knowing when they had lowered the price. An alert reader sent a … Read More
Pricing Pressure Pounds AMD Shares
Shares of AMD took a beating last week after the Austin chip maker announced a 4th quarter loss and offered cautious guidance because of an ongoing price war of attrition with Intel. The loss is largely due to charges related … Read More
Webinar on Effective Pricing and Value Capture
On Wednesday, January 24, I’ll be presenting a webinar on Effective Pricing and Value Capture at 12 noon EST. If you don’t make it live, we will make a recording available later (we’ll post a link here). Effective Pricing and … Read More
Motorola Lays Off 3,500, Cites Pricing Problems
Electronics giant Motorola, the number 2 maker of cellphones after Nokia, announced that it will shed 3,500 jobs in a cost-cutting move after overly aggressive discounts trimmed profits. Motorola reported net income of $624M, off nearly 50% from a year … Read More
Why Price Wars Are a Bad Idea
People are competitive. Companies are competitive. They want to beat each other, they want to “win.” That’s why otherwise smart people often start or join price wars. Price wars transfer money from sellers to buyers. This is not a good … Read More
Index Pricing
Do you suffer from wild cost fluctuations due to changing commodity prices, but find it hard to pass rising costs through to customers? One approach is to create a separate line item for the commodity, tied to the actual price … Read More
Pricing for “No”
Many people price to hear “yes.” They do not want to encounter price objections, so it’s simply easier to set a low price. This is a dangerous practice for any business, but it’s particularly acute for small businesses with little … Read More
Price Instability as a Marketing Tactic
Who wants to encourage people to shop around? Don’t we want buyers to come back to our store and only our store every time? The internet will bring new levels of transparency and power to the buyer, right? Not necessarily, … Read More