Today’s comic is great; it makes fun of pricing and consulting in the same strip.
Blog
Unbundling the food and the seat
No, we’re not talking about airlines, we’re talking about restaurants. People in Europe are used to this already, but as an American visiting the UK recently, it was slightly surprising to see different prices for food and drink consumed on … Read More
Pricing to minimize support costs
As a business traveler, I am aware of the $9.95 for 24 hours of internet access that many hotels levy (although I try to stay in hotels with bundled access). Also, I know London is expensive. But that still didn’t … Read More
Giving away the year’s biggest pricing mistake
Mimiran has a booth at the Professional Pricing Society Fall Conference in Orlando. We’re giving away a Nintendo Wii in a promotion, which means we’re arguably giving away the year’s biggest pricing mistake. (Of course, you could argue that this … Read More
Six Sigma Pricing: Improving Pricing Operations to Increase Profits
Six Sigma Pricing: Improving Pricing Operations to Increase Profitsby ManMohan S. Sodhi and Navdeep S. Sodhi288 pages If your company negotiates prices, you need to read this book. The authors provide a welcome operational complement to the much broader literature … Read More
Promotion Addiction
One of the challenges of using promotions effectively is that the more successful they seem initially, the more detrimental they can be over the long run. The reason is that the condition buyers to wait for promotions. Instead of drawing … Read More
Colbert offers a special promotion
How to do volume discounts profitably.
(E)Book Pricing, Part 2
The folks over at Wrox are running a pricing experiment. They’re discounting their ebooks by 50% to see how much extra volume they get, and whether they can convert people who steal ebooks into paying customers. While this is an … Read More
Price Segmentation in the Literary Fiction Market
We don’t usually (OK, ever) link to LitKicks, a site that discusses literature, but they have a recent post on the pricing strategy for literary fiction which is quite interesting. The rise of mass-market retailers has created pressure to issue … Read More
Who can sell $300 socks?
There’s an interesting article over at Fast Company on The Inevitability of $300 Socks, which talks about the formerly incredible notion of paying $300 for jeans. Remember when $50 jeans were “designer”? The authors, Dan and Chip Heath, argue that … Read More