I was talking with a customer the other day about a new service his company has developed. It’s innovative and profitable, and they have found ways to reduce a lot of their costs to make it even more profitable. The … Read More
Blog
Price Optimization 101
I get a lot of questions about price optimization, so I just wanted to make it really simple. Write down your costs. Of course, you won’t know your real costs, so just use estimates, preferably from 2-5 years ago. These … Read More
Is there a thrift store for content?
Seth Godin has another great post about the price of content (Compared to perfect: the price/value mismatch in content), in which he suggests that “there is no thrift store for content.” In other words, content gets compared to perfect, not … Read More
Value-based Pricing: When can I stop asking questions?
How do you know when to stop asking questions about value? Couldn’t this go forever, asking “Why? Why? Why?” until we end up in a philosophical discussion? You want to ask questions until you no longer get meaningfully different answers. … Read More
Welcome to the new Mimiran Blog!
We will migrate the old blog shortly.
Does this sound like your price negotiations?
Sadly, this will seem awfully familiar to some businesses we’ve seen.
Value, pricing, and the TSA
I try to avoid political commentary, but sometimes I just can’t avoid it. The airline industry has always been a tough place to make money, but since 9/11, terrorism fears, long delays in security, and surging oil prices have really … Read More
Better, Not Cheaper: Red Velvet Events
In a previous post, called Be Better, Not Cheaper , I talked about how important it is to differentiate elements of your offering other than just your price. Here’s a great example of executing that strategy from Austin and San … Read More
10 Maxims for Improving Profit through Better Pricing
Your price ceiling is limited by the Perceived Differential Value of your offering. Customers determine this, but you can help them along the way. Your price floor is limited by your costs. If your floor and ceiling are the same … Read More
Don’t limit yourself on price
If you’re reading this blog, you probably know the dramatic profit impact of small price improvements. (For a company running at 10% net margin, a 1% price improvement increases profit by 10%.) Yet even when companies want to improve pricing … Read More