What’s the most valuable page on your consulting website? And how would you know? Wouldn’t it be nice to know which pages convert visitors to leads who go on to buy your services, and how much they buy? Now you … Read More
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Just because you’re solo, you don’t have to sell alone
One of the hardest things about being a solo consultant is selling solo. People joke about sales reps being “coin operated”, but it’s more accurate to say that are motivated by competition (in addition to compensation). If you’re a solo … Read More
Protected: Internal Widget Test
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Consulting Positioning: 4 techniques to nail your niche
Positioning your consulting practice is perhaps the most critical sales and marketing decision you can make, but it’s also hard, so a lot of consultants don’t really do a great job with it. This leads them to struggle unnecessarily. Why … Read More
As a consultant, are you a business owner or a subcontractor?
The phone rings and you can see the name of your client. What’s the feeling in your gut? Is it, “oh, great, I’m looking forward to talking to so-and-son”? Or is it, “not again, this so-and-so is draining the life … Read More
passing the bar test for positioning
What do you say when people ask what you do? In person? On your website? On LinkedIn? When you’re talking to your friends? What do your clients say you do for them? Is your answer consistent and authentic? For many … Read More
Competing against bigger firms
If you run a small firm, or perhaps your firm is you, you’ll sometimes find yourself competing against bigger firms. This can feel intimidating. These firms have more people, bigger budgets, slicker marketing, and often dedicated sales people. If you … Read More
Meet the new VP of HR
I like to think I’m pretty mentally strong, but I have to admit that morale hasn’t always been great during this pandemic. My board has been pushing for a VP of HR for over a year, and I finally decided … Read More
Small Business Weekly Planning Calendar
As a small business owner, it’s hard to juggle everything, but having a weekly planning calendar helps. It’s easy to feel busy without making progress on what’s most important. You can get to the end of the week and wonder … Read More
Living in the Zoo
When I was a very young child, I loved going to the zoo. I wanted to see the animals in real life. It didn’t take long for me to realize that the animals in the zoo seemed bored, depressed, and … Read More