A lot of consultants invest a lot of time, money, and energy in “networking”, understandably hoping to create a strong referral circle. But often this leads to frustration, rather than results. Here’s how we can do a better job networking, … Read More
Blog – Masonry
Your Consulting Website Has 1 Job
To get you leads. That’s it. Everything else is just for fun. (A polite way of saying “vanity metrics” or “waste of time”.) Even if you don’t get any leads directly from your consulting website (often a self-fulfilling prophecy), people … Read More
When does a solo consultant need a CRM?
I get this question a lot, sometimes from folks just starting out as a consultant, often as a corporate refugee, and sometimes from folks who have been consulting for a while and maybe even tried a fancy CRM that felt … Read More
LinkedIn Tagline Visibility Estimator
LinkedIn gives you 220 characters for your tagline, and if someone visits your profile, they will see all of those characters. But when you post, comment, or reply to a comment, LinkedIn shows only some of those characters, especially on … Read More
You don’t have to be superhuman to be a super connector
When I grow up, I want to be like those awesome people who always seem to be putting the right people together– super connectors. I used to think you had to be some kind of extroverted freak who actually enjoyed … Read More
The 2 Words You Don’t Want in Your Positioning Statement
Your positioning statement, elevator pitch, brand story, whatever you want to call it, should be doing a lot of heavy lifting for you. But there are 2 very short words that always weaken your positioning. (And I know some folks … Read More
The biggest lie on most indie consulting websites
Naturally, Jonathan Stark has summed it up better than I ever could. Check out more consulting comics (and lots of other consulting wisdom) on Jonathan’s site. Also make sure you listen to his interview on Sales for Nerds about ditching … Read More
Positioning is a lever for consultants to make sales and marketing easier
Levers are one of the basic machines you may have learned about way back in high school physics. Or, if you go back even further, the see-saw on the playground provides a visceral appreciation of leverage. If you sit further … Read More
What’s on your Not-to-do List for 2024?
Lots of folks make resolutions to do X, Y, or Z in the New Year. Nothing wrong with that, I say. Except that you might have made similar resolutions last year. And maybe the year before that. And before that. … Read More