Live chat is a great feature for web pages and apps. Mimiran uses a handy live chat help widget (from Olark) to answer user questions. This is great if you have a question about Mimiran, but what if one of your … Read More
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Landing Page Grader: Free Consulting Page Review
I’ve talked before about why most consulting websites are terrible. (Sad, true, and I’ve been guilty of it all– that’s how I know.) So I wanted to offer people a simple, easy, free landing page grader to help fix some … Read More
Should You Send a Sales Proposal?
Proposals are the step before the deal, right? More proposals means more business, right? When I started consulting, I never said no to a request for a proposal. To put it politely, this was stupid. There were 2 main problems: … Read More
The Force Awakens- the Real business Lesson of Star Wars
You may have heard a new Star Wars movie is coming out. I think it’s some kind of indy documentary about the Reagan-era missile defense system. Who are we kidding? It’s Star Wars. With JJ Abrams, so we hope it … Read More
Why AdWords Aren’t Working for You: Your Website is Closed
Google’s AdWords platform is the most powerful, effective advertising platform ever. Entire businesses rise and fall based on their ability to optimize customer acquisition costs through AdWords. AdWords is especially powerful when visitors can buy right away. If you sell … Read More
The Secret to Wrapping up a Project Successfully
Delivering consulting (or other services) projects takes a lot of work, and you always want your client to be happy at the end. However, many firms neglect a critical, implicit part of the project: keeping the client in the loop. Imagine … Read More
Expired Proposals
When a proposal expires, you may still want your prospect to be able to see it. Now Mimiran marks expired proposals clearly and automatically. (You can change the watermark, or remove it, if you prefer, in your account settings.) … Read More
Editable Quantities for Quote Line Items
You may want to let prospects set the quantity on some of the line items you are proposing. For example, they may not know how many seats of software they want, or how many hours of consulting they need (or … Read More
You Don’t Have Enough (Customer) Focus
If you need heart surgery, do you go to a doctor, a surgeon, or heart surgeon? You probably go to the best heart surgeon you can find for your particular problem. Yet many service providers want to be the “doctor” … Read More
Language Matters, and You’re Not Fooling Anyone with Weasel Words in Your Proposal
Clear communication is essential to any group effort, especially when that efforts spans more than one company. Sales proposals are a prime example, but marketing materials and web copy also require a meeting of the minds. I should know. I’ve … Read More