An Innovative Way to Sell $50 T-Shirts

Here’s an interesting pricing model for t-shirts. 200nipples (yes, even the name is, umm, remarkable) sells limited edition runs of 100 tshirts. The first shirt costs $1, the second $2, all the way up to $100. This has the nice effect of rewarding your most loyal fans, who presumably will get some pretty cheap shirts, and spread the word. What you’re really counting on is people willing to pay $90-100 for a tshirt. (Count me out.) Has anyone bought one of these shirts? Know someone who has? How much did you pay?