Happy 2025. Many of you probably updated the copyright notice at the bottom of your website to include the current year.
(Although I am not a lawyer of any kind, let alone a copyright lawyer, my understanding is that you don’t really need to do this, but it’s not a bad idea, and shows that someone is paying attention to your website, at least a little bit. What you definitely want to avoid is a website with 3 blog posts and a copyright notice from 2 years ago, and nothing since.)
But did you take a look at your website’s headline? You know, the big “H1”, main title text of your site?
- Does it tell your ideal prospect they are in the right place?
- Does it tell other folks that they are not in right place?
- Does it tell people what you do for them?
- Can people see it on a phone without scrolling?
- Does it earn another few seconds of attention from your ideal prospect to continue reading?
- Does it flow directly to your Call-to-Action (CTA)?
If not, why not?
If not, why not update that H1 header?
You may want to make some other adjustments to your site while you’re at it– updating subheaders, simplifying language, providing a more compelling lead magnet, etc, but if you don’t have the headline, so many visitors won’t even make it to other stuff.
The main headline of your site is NOT a key component of the 2-Step Sales Process. But it can be a very helpful feeder to your sales process.
And if you don’t know what to write in that main headline, you’re going to have a lot of trouble with the 2-Step Sales Process, although that very process can help you figure it out. (Want to work on yours? Join me on 1/16 for a free webinar on the 2-Step Sales Process, including using your H1 tag effectively. Register here.)