Referrals are the best leads. That’s why some of our favorite words to hear as business owners are, “let me introduce you to someone who might need your help.” Depending on who you ask, they are 2x, 5x, or infinitely more likely to turn into business than “cold” leads.
When I was consulting, almost all of our business was from “word-of-mouth”. For a sales and marketing consultant, it took me an awfully long time to realize that this meant “bad at sales and marketing”. Still, we must have been doing something right.
A lot of the power of Mimiran software is helping people grow “beyond” word-of-mouth. But that doesn’t mean “instead” of word-of-mouth. In fact, online and in-person are not mutually exclusive. Ideally, they reinforce each other. Someone you meet at an invent or through an introduction will probably check out your website, before even agreeing to a meeting, let alone a business arrangement. Someone on your website may well check out your LinkedIn profile and ask a mutual connection for an opinion.
Who gives you referrals?
Why don’t most CRMs make this simple to track?
I don’t know, but it was annoying me and so many of my customers who, despite Mimiran’s online lead gen capabilities, still get most of their business from referrals. Why wouldn’t this be part of the standard contact record?
So now you can note which existing contact referred a new contact. 😉
And, you can keep track of what open and won deals your referrals have provided you.
Now you can keep track of who is referring you the most business. This makes it easier to be more systematic about referrals and more appreciate for the people who help you grow your business.
Bonus tip: Set up a landing page for your best referral partner. Add specific images and language for that partner’s clients. Add a specific Mimiran Lead Capture Widget with a great Lead Magnet for those clients. Don’t add the page to your site’s navigation, just let your partner know the link. Now they can refer people to you even more easily, and you know exactly who sent them.