“Not me! I want to be as easy and painless as possible”, I said. But was that really true? Against my wishes for easy sales and marketing, I was doing a number of things to make it harder, instead of … Read More
Monthly Archives: March 2025
The Simple Sales and Marketing Audit for Solo Consultants
The vast majority of solo consultants I encounter want more leads, and they invest a lot of time, money, and energy to get those leads, usually with disappointing results. They go through the “Cycle of Doom” (see below), or so … Read More
The Scam Economy
Don’t you just love those messages in your inbox that start “I’m so impressed by your work at [Company] and I’d love to connect to find ways to collaborate”? Or: I’m not opposed to advertising. I’m not opposed to getting … Read More
Ring, ring, your “ideal” client is calling
What do you feel? Excitement? Dread? So much of figuring out your Ideal client profile comes down to this question, because we have a natural tendency to want to broaden the circle to encompass as many people as possible. But … Read More