Everyone “knows” the Ferrari is better, right? What if you need to transport more than 2 people? What if you have kids? What if your neighborhood has enormous potholes? What if your knees aren’t good enough to get in and … Read More
Monthly Archives: March 2012
How to Handle Price Objections
In an earlier post, I suggest maybe you’re not getting enough price objections. (Seriously, they are important.) Now let’s discuss how to handle them. When someone says they want to buy, but they don’t like the price, you need to … Read More
Pricing: Why You’re Doing It Wrong
I don’t know you. How can I know you’re pricing all wrong? Obviously, I don’t, and there’s a chance you’re actually doing it right, but experience with hundreds of business owners lets me play the odds. So in this post, … Read More
Sell More by Selling Less
You walk into the doctor’s office with a cut on your hand. You think you need some stitches and perhaps some antibiotics, but you’re not sure. The doctor says, “great to see you. Looks like you could use a heart … Read More