Cut costs without hurting sales. Raise prices (nominally, by raising list prices, or effectively, by reducing discounts) without hurting sales. Ummm, ummm. What’s the 3rd one? Costs… prices… and the 3rd one, let’s see… No sir, no sir. And the … Read More
Monthly Archives: November 2011
You’re Not Getting Enough Price Objections
Many business owners and sales reps hate price objections. They view price objections as some kind of faux pas that they should have avoided, an awkward situation, best resolved quickly (and often with huge damage to profits). Do you like … Read More