If a tree falls in the woods and no one hears it, does it make a sound? If your offering has value that customers don’t perceive, can you charge for it? Price is limited by perceived differential value. So if … Read More
Monthly Archives: February 2009
More on risk measurement– recency bias
Measuring risk is a critical, yet impossible task. How can we act effectively without understanding the risk? How can we see the future? Or, what is the right balance between educated estimates of risk and potential benefit? These questions are … Read More