Bowing to customer complaints, Best Buy says it will eliminate mail-in rebates within two years. Rebates allows the company to offer low prices, but require customers to mail in rebate forms, receipts, and pieces of the product packaging. Naturally, not … Read More
Monthly Archives: April 2005
Value-based Pricing in Direct Marketing
A direct mail company, On-Card Inc. is offering pay-per-response direct mail. Buyers bid what they think a response would be worth, and On-Card runs the campaign (buyers must also pay postage). This is more like online advertising than traditional pay-per-piece … Read More